Successful marketing campaigns don’t happen by accident. Your entire team needs to be on the same page, using the same strategy to achieve the same goal.
And to make sure that happens, we have an unbeatable tool in our content marketing arsenal: the campaign brief.
What Is a Campaign Brief?
A campaign brief is the foundation of your marketing campaign. It lays out the goals for the campaign and makes sure every piece of the campaign is on target.
A campaign brief ensures there are no discrepancies or misunderstandings about the target, the messaging, and who’s responsible for what. It gets everyone aligned, which ensures the campaign can achieve the outcomes you’re looking for.
In this article, we’re going to cover five elements every campaign brief needs to have. We’ll then cover four nice-to-haves that will take your brief to the next level.