I’ve spent the majority of my career helping startups with marketing, often coming in at a really early stage to lead marketing.
The one thing I’ve noticed across all my experiences is that while a startup may look like they have their stuff together on the outside, it’s a different story on the inside.
On top of that, many startups only bring on a marketing lead when they’re desperately in need of leads and customers. So there’s this huge expectation for you to start making an impact immediately. And if the CEO doesn’t get marketing, their expectations might be quite unrealistic.
Where new marketers fail is coming in expecting that the startup has their stuff together and that they can just follow a plan. No, the startup expects you to make that plan, and execute on that plan, and bring results, all within the first few weeks of starting.
Sounds like a daunting task? It is! Especially since, at that stage, you’re usually the only person responsible for marketing and growth. But it’s also exciting because you get to shape things yourself.
And that’s what we’ll be covering in this article. I drew upon my previous experiences and interviewed other marketing leaders currently in their first 90 days at a startup to put together your 30-60-90 day plan.