In 2019, Denny Hollick was working at a digital bank and was tasked with marketing their loans product.
Loans may be necessary but, let's face it, people hate them and they're a nightmare to market.
But Denny is a smart marketer. He realized that he just needed to position their loans in a different way. With the right messaging, their customers would respond favorably.
So Denny and his team came up with 5 different ways to describe their loans. Instead of actually calling them loans, they described them as a product to help people level up, or to continue their education, or something else.
Upon testing out the 5 variations, they found that one resonated incredibly well with their audience. While the rest barely got a response, this one had a conversion rate of 25%. That’s a massive win!
Unfortunately, this whole process took his entire team more than a month and was extremely painful. For each product variation, they had to create a different landing page, test that with a different audience, get feedback, iterate, and so on.
In fact, just coming up with those initial variations was incredibly hard. As a marketer reading this, you probably know that this is how you should be marketing your products but you just don’t have the time or resources to do that.
Until now, that is. In this blog post, we show you how Broca rapidly generates multiple product variations using AI. What took Denny and his team multiple weeks could take you just a few days!