Content promotion is at the core of every effective content marketing strategy. Yet it’s often the key reason why many companies fail at content marketing.
The truth is your blog post or ebook isn’t the only piece of content your audience sees. Other businesses, in all industries, are publishing new content as well, fighting for your prospect’s time and attention.
With so much content available, how do you expect your newly published article to stand out? You must create and execute a thoughtful content marketing plan for every piece of content you produce. Just think about how much time and energy goes into producing quality content, and nobody wants to see that hard work go to waste.
In this article — which, coincidentally, you’re reading now thanks to our solid content promotion strategy — you’ll learn 15 smart content promotion tactics that will give your content the attention and engagement it deserves.