This is a guest post by Micah Lasovsky, Head of Growth at Chisel, a product management tool rooted in agile methodology.
Since the dawn of the Industrial Revolution, one of the most popular plots is that automation will one day surpass human capabilities. It’s man versus machine. Which side do you err on?
What this story doesn’t get is that it’s not mutually exclusive to be in favor of both. Automation can help us do a better job, not take over the job we’re doing.
This exact logic applies to marketing.